That’s not The Way of The Schwa!™…
The Way of the What now?
Yep… you heard right…
The Way of The Schwa!™ is a new style of Internet marketing. The Schwa is not a guru. The Schwa is not a marketing major.
The Schwa is not even a capitalist. That’s right… The Schwa believes in Internet Socialism!
What does that mean to you?
FREE STUFF!
The Schwa crawls the web late at night, sneaking up on gurus and listening to what they have to say. Then he reads forums
and ezines, and learns even more. Then he digs up all manner of free software and memberships and books, and stores
them in his magic locker (OK, OK… it’s a computer… but magic locker sounds cooler!)
Then… The Schwa gives this information to you FOR FREE!!
That being said…
This website is devoted to the First Law of The Schwa:
It’s better to be a big fish in a small pond than sharkbait.
What this means is that you can’t compete with the big boys… and that’s OK. There are many, many smaller markets out there
that have folks just like you vainly trying to fill them all.
These are what The Schwa calls “micro niches.” The Schwa likes marketing in these micro niches, because the competition
is far less intense, and your little voice can actually be heard.
And how do you find these micro niches? Through good old-fashioned research. Here’s the kicker: Microsoft, Yahoo, Google,
and the other tech giants have given you all the tools you need.
Read on…
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